Print advertising is not dead. In fact, the industry was worth over £846 million in the UK in 2021.
While the world seems to be trending more toward digital advertising, that doesn’t mean that you shouldn’t still focus on print advertisements. In reality, you should do a bit of both.
But why should you focus on print marketing? What is the benefit of that when our world is so digital? It seems that everything is on our phones or laptops these days… not physically in front of us.
In this guide, we’ll walk you through the benefits of traditional advertising as well as why it still works today!
Benefits of Print Advertising
While you may automatically think that print advertising is outdated, that couldn’t be further from the truth. There are so many benefits of print advertising that you should want your business to experience.
It Boosts Brand Awareness
While digital advertising can do the same thing, print marketing allows you to create something that your customers can touch and feel (and even keep for years if they want to!). There’s something to be said about being able to keep something physical rather than just bookmarking a website page or saving an Instagram post.
For example, if you are handing out print advertisements like business cards, most people will keep this for at least a little bit of time. Now, if you send an email with your business information, most of the time, people will delete it within seconds of getting it. They won’t even open it to give it the time of day.
In fact, 54.4% of people delete emails before opening them. That is half of your potential customer base… gone.
Creates an Emotional Connection
One of the most important parts of marketing is creating a connection with potential customers. You want your customers to feel something about your brand because this increases the likelihood that they will engage with the brand—and remember it for future engagement.
Creating emotional connections is how brands create brand loyalty.
You can create an emotional connection through a print advertising campaign that gets customers feeling something—and coming back to you over and over again!
Hit the Right Target
With digital advertising, you don’t always know who is going to see your advertisements. Nowadays, you could be targeting a group of people in the U.K., but it may not always reach this target audience, and end up being much more vast than you would’ve liked.
With print advertising, you can target exactly who you want. You can gather mailing addresses for your target audience; you can hand out business cards to people you see that are part of your target audience, and you can place leaflets in local shops that you know your target audience will visit.
While expanding your reach through digital advertising is great, you also want to make sure you are hitting the right target audience through print marketing. That’s why doing both together is a great business tactic.
Why Print Advertisements Still Work
Now that you know the benefits of print advertising and how it can help your business if you adopt these tactics for advertising, how do you know that they really still work?
There are many reasons that print advertisements still work!
For starters, it is convenient. People enjoy getting things in their hands—something that is tangible and they can keep in a drawer, on their fridge, or in their wallet as a reminder.
With print media, you can also customize each type of advertisement that you put together. You can change the layout, the design, the colours, the font, and so much more to match your business needs. This makes it personal for your target audience and customers. This way, you are meeting their needs and appealing to what they want.
Printed materials have a longer shelf life than say an email, as they are a physical item and can’t just be deleted with the click of a button. With all of these reasons that print marketing is still thriving, you should really think about incorporating print ads into your business marketing strategy!
Print Marketing for Your Business
Clearly, print marketing is still thriving, and your business would be too if you began to implement more print advertising.
Whether you decide to hand out business cards at a local event or want to send business postcards to potential clients, both of these are great tactics to use in your marketing campaigns!
If you are in a hurry for a quick turnaround for some of your print marketing needs, we have you covered at Hippoprint. We have next day printing and next week printing to meet your needs. From business cards to posters and everything in between, we want to help you meet your needs.