Stickers have always been a fun way of decorating personal items and sprinkling some colour into surfaces, but did you know that rare stickers can sell for £200?
These small decorative items are no longer just a design piece; they are a powerful branding tool that can boost your brand awareness and make your business stand out from the crowd.
A high-quality sticker design is the only way to get seen and build a loyal community of customers. Plus, there are many fun ways to get creative and put your individual style into these designs!
So, let’s look at how advertising with stickers is your secret weapon in the business world…
Brand Awareness and Stickers
If you grew up before a time of mobile phones, or you’re constantly surrounded by technology, having a physical piece of advertising like stickers is like watching a black and white movie.
The story still evokes strong emotion and is a favourite genre for most people. Sticker advertising is no different. Holding a small, colourful sticker is a timeless way to make people feel valued and connect with an audience.
Stickers haven’t lost their charm, and using sticker advertisements is a low-cost way of branding your company and getting your name out there to as many people as possible.
When you’re first starting, using stickers is the best way to reach more people and run an effective marketing campaign within the range of a small budget.
You don’t need thousands of pounds to start a sticker campaign. You need a solid concept, a good manufacturer, and a creative strategy. For instance, you can post stickers on lampposts or car windows.
If you make attractive custom stickers, people want to plaster it everywhere.
And this means even more exposure for your brand. So, it’s the perfect situation for the business and the consumer.
Where To Place a Sticker Design
Creating the ideal sticker design that showcases your brand logo without being a sales product is tricky. But, once you have the right blend of art and marketing info, you’ll be ready to start handing out your stickers.
However, you need to think carefully about where to put them.
So, here are some of the best places to place your stickers for advertising.
Fun Laptop Decoration
If you’ve been to a coffee shop or picked up a book at the library, you know that almost every laptop has a sticker.
When everyone spends so much time on screen for work and study, getting them to pay attention online is challenging.
Unsurprisingly, companies find it hard to improve engagement rates when the online space is so crowded.
That’s where stickers come to the rescue!
Instead of wasting time only focusing on digital marketing strategies, you can think of fun designs for stickers. So, people can glance at your sticker on a nearby laptop between sending emails and chatting.
If you’re looking to go viral and have an influx of new customers, this is a guaranteed way to get people to notice your brand. And the best part is, it’s subtle.
Include Them as a Free Gift
Another smart strategy for stickers is to include them as a free gift with a product or service. For instance, if you run a clothing company, you can place a sticker on the package.
Then, customers can place them on their personal items and keep promoting your business even after they’ve made a purchase. Or, you can send them to business colleagues.
Stickers can also be a networking gift for attracting new investors or building good relationships in the business world. These small additions, like sending a free gift bag with stickers, show you are thoughtful.
But, it also shows that you’re willing to go the extra mile to make a good impression.
Use for Packaging
If you run a business that ships physical packages like clothes or home items, you can use stickers to decorate orders. This allows you to promote your brand and makes the order feel unique.
When customers open a package and see your sticker, they’ll automatically remember your brand name and be more likely to look you up again.
Plus, this is a low-cost way of increasing your advertising efforts and taking advantage of small ways to get noticed. And the stickers look great too!
Get Customers Involved
Connecting with your target audience is about making products and providing valuable services to them in their life. Stickers can be used to build relationships and get them involved in marketing.
If customers feel passionate about your brand, you should give them something to promote on their social media and daily lives. Stickers are a way of building a community.
Seeing other people with a sticker from their favourite brand makes them feel part of something and instantly creates a sense of community.
So, stickers are the only way to give something back to your customers and make them feel involved.
But, you must ensure that you use a high-quality seller, or the stickers will look unprofessional and of poor quality.
Luckily, with Hippoprint, you can choose between our range of vinyl and other sticker materials in various sizes and shapes.
Stickers That Build Connection and Success
A sticker design can either make or break your company’s reputation. You automatically set the right tone for your brand if you have an eye-catching sticker that screams confidence and respect.
However, if the sticker is made from bad materials and falls off when it rains, no one will want to learn more about your business.
At Hippoprint, we value the importance of quality as well as time, as next day delivery printing specialists we can get your stickers to you tomorrow.
Business is about investing time and money in the right places. So, invest with us and let us take your marketing to the next level with incredible sticker designs.
Just let us know the details, including the 3mm bleed and the overall design size.