Are you looking to design a brochure? A brochure helps your company make a lasting impression on potential customers. It’s the first thing someone will see when visiting your business.
Brochures are still an essential part of marketing. But to give your company the best shot at generating new leads, you need to pay attention to brochure principles.
If you’re looking for a guide on how to design a brochure that doesn’t bore customers, keep reading. We got you covered!
Designing with a Purpose
Before you begin designing a brochure, the first thing you need to do is think about why you’re designing it. What is the purpose of the brochure, and what is the message you’re trying to communicate with your audience?
This will help you create a plan that you can use for your brochure template that will help you stay on track as you move through the brochure process. Without a focus, your brochure isn’t going to achieve the results you’ve been hoping for.
Brochures aren’t meant to be lengthy, so you must nail down the messaging and be clear and direct in what you’re saying. This will help you to get your point across the first time.
Catering to Your Audience
Who is your audience? Every business determines its audience because they need to know to whom they’re marketing their products and services.
Understanding your audience will help you determine their needs and how to communicate effectively with them.It also will help you to choose the visuals that make the most impact before sending your brochure to be printed.
Layout 101
The layout you choose for your small business brochure matters and is effective in strengthening your message. It’s also helpful to plan the layout before the printing process because it will allow you to move things around before solidifying the final design.
It may prove useful to sketch out the layout and provide your team with different concepts to ensure you choose the right one. Once you place the concepts and layout ideas before your team, you’ll be able to determine the ones that are worth pursuing and the ones that need to be left behind completely.
Again remember that the layout helps to strengthen the message you’re pushing, and if you don’t choose the right layout, it can have an adverse reaction on the overall effectiveness of your brochure, which can affect your company’s bottom line and cause you to waste company resources that can be allocated to other marketing tactics.
Choosing Your Colours
Consider the company colours and why you chose them. Some companies choose red or blue to show power or provide their audience with a calming effect. The same thought process should be applied to the colours you choose for your brochure.
The colours can help your audience to feel something specific and help bring them one step closer to making a choice you’re hoping they’ll make. Several studies have shown what the power of colour choice can do for you when you’re looking to accomplish a specific outcome.
If you’re unsure of the colour you wish to choose, this is something you can consult your printer about. They understand how colours work together and can help you choose the colours that make the most sense for the project you want to have printed.
Putting It All Together
At some point, when you’re creating an advertising brochure, the next step in the process is to put all your design choices together. At this point, you’ll see everything from the layout to the colour choice come together for the final look.
Putting everything together will allow you to determine if the brochure looks and says what you want it to. If it doesn’t, you can still make the needed changes before you send it to the printer.
How to Design a Brochure?
Some people think that brochures are old school, but they’re not, which is why you were looking for a guide about how to design a brochure .Whether you need next day booklet printing or have a bit more time and want more option with the next week booklet printing service, Hippoprint are the only printers to trust.