Did you know that around 82% of people find print material trustworthy? When using the proper tactics, you can expand on this to increase engagement with your materials. You need to ensure you get the information you want to provide into the hands of those that need it.
A leaflet is a simple, cheap and effective way to reach your target audiences. If you live in a smaller town, perhaps with less marketing budget than the bigger cities, or if you live in a big city and don’t know where to start, or if you operate in a niche industry or geographic region, leafletting could be an excellent option for you.
However, targeting your intended customers isn’t always so straightforward. Are they actually within walking distance? Will anyone pick up those leaflets? And what about all the other businesses or causes in your area that you might be competing with?
We’re going to discuss the top six important tips for leaflet distribution so, keep reading.
1. Know Who You Are Targeting
Leafleting is all about gaining new customers, followers, or supporters, which means you need to tap into your competitors’ audience at times. So, how do you do this? Well, the first thing to do is to do an audit of your customers and who they are.
Depending on your business model this might be something you’ve already done, but in any case, you should know who your customers are, what they often do, who they live with, and where they usually live. If you’re leafletting in a larger city, you’re going to find out that aesthetic, as in any place, plays a large parting in the engagement even with print media. In some ways, this can also be a challenge.
You need to ensure that your products are appealing to the people that you want to take your information and even to those that you didn’t think of. A good design before you go to print can make a huge difference in your results afterwards.
2. Make Sure Your Leaflets Are up to Date
Your leaflets are the first impression customers get of your business or your message. This means you need to make sure that they’re up to date and accurate. Whilst this is something you should be doing anyway, it becomes especially important for leafleting.
For one thing, you might be leafleting in a lot of different locations, so you need to make sure that your leaflets stay relevant to each location. Whilst this might mean you have to print a few different versions if necessary, this is something you shouldn’t overlook.
With print media, you have a very small window to establish a rapport with your audience so they won’t throw it away. Ensuring accurate and relevant data and information is important because you never know if someone will want to travel outside of their location for your service or if they want to hear about other areas other than their own.
To make this easier, you might also want to consider having a regular update cycle for your leaflets.
3. Print Your Leaflets in Higher Numbers
Your leaflets aren’t going to be effective if they’re only printed in a few dozen copies. In fact, you’ll probably lose opportunities due to the low numbers you took to print. Make sure that you print higher quantities of leaflets than you’d normally print for normal marketing activities.
To do this, think about factors like your demographics and the time of day you plan to distribute. For example, if your target customers are men between the ages of 30 and 50 that enjoy fitness, you should make sure you cover areas where gyms, fitness clubs, country clubs, and wellness shops are located.
Estimate based on the number of men in your area and get close to doubling it. Remember, distribution doesn’t have to be done in a day.
4. Be Creative With Your Distribution Tactic
Different tactics can help you reach new customers depending on your location. For example, in a small market, you might want to try leafleting on the day before a major event and during that event. Think about it like this, if there is a large sporting event or festival going on, chances are medical tents are set up.
If your leaflet contains important health information, consider asking those that are manning the tents to let you leave a stack with them or set up your own both. You can also do things that speak more to the modern age, so for example, leave QR codes on your printed leaflets so that if the information is not kept, chances are higher that they scanned your QR code to get to your website.
Also, go where the crowds are and get more people involved in your distribution that could connect better with your target audience.
5. Get Out and Walk Around your Neighbourhood
Leafleting is a great way to expand your customer base, but it’s not going to be a very effective way to do it if you’re only leafleting from the confines of your business premises. You need to get out and walk around your neighbourhood or target area.
Take your leaflets on foot and talk to people you already know in the area and even recruit them to give out your information. In smaller cities, these might be your neighbours. However, in larger cities, you need to look at leafleting as being part of a community effort.
In this case, you need to look for ways to get involved in your community which could help to establish more trust in your message.
6. Use Them as Inserts
Think about it like this, not everyone is receptive to taking information being handed out. You can combat this by using your leaflets as stuffers or inserts.
Put them into existing packages, dress up an envelope and slip them into cycles of the post, or put them in between other informational pieces that are related to yours such as menus, membership packets, magazines, or maps.
Start Printing and Distributing in 24 Hours
Hippoprint is your one-stop-shop for everything you need for your printing project. When it comes to leaflet distribution, one of the most important factors is to get what you need on time whilst you configure a plan. Now, you can have more time to get your plan together as we take your content to print and have it back to you within 24 hours.
Whether you need printing next week, the next day, or you want samples, we have what you need. Call us today to get started.