Did you know that it usually takes 5 to 7 impressions for people to recognise your company? Increasing brand awareness is essential for business growth.
There are many approaches to growing a brand. From developing marketing materials to creating clever advertising, spreading brand awareness can be enjoyable.
Continue to read to learn more about how to increase brand awareness.
The Importance of Branding
Branding is all about how you explain your company to customers or potential clients.
How do you want your clients to think about your company? What comes first to mind when they hear your company name? This is the heart of branding.
As you decide what you want your branding to look like, it is important to develop a branding guide. This guide will be an authoritative source that your team members can refer to. In your guide, you can express your company’s values, tone, font specifications, brand colours, and logotype.
When your team develops marketing materials, it is important to stay on branding. If your content is not consistent, potential clients will notice and may be confused. Once you decide on your branding specifications, owe them and stick to them!
#1. Business Cards
One of the most common marketing materials is a business card. Business cards are valuable for a key reason. They are a convenient way to exchange contact information with potential customers.
The most important part of increasing brand awareness is the ability to get your name out there! It does not matter if you attend professional networking events or meet someone casually, every interaction can have a lasting impact.
Some of the greatest networking opportunities are spontaneous. For example, you are a real estate agent and meet a couple at a restaurant bar.
You start having a conversation with them and come to realise that they are looking for a new home. As the evening goes on, you build rapport with them and eventually talk about your experience as an agent.
You hand them your business card before they leave and offer to help them find the home of their dreams. Impressed by your professionalism, they contact you the following day and hire you.
Having a business card handy at all times is a sure way to increase brand awareness. You never know where one casual conversation can take you. If you are not prepared, you may lose the business of a major client.
Another beneficial aspect of business cards is when you leave a supply of them at another place of business.
This does not happen as frequently as it use to, but some neighbourhood restaurants allow local businesses to leave business cards for restaurant customers to take. Leaving business cards at these locations can result in new customers and increased awareness.
Leaflets are another useful marketing material that can help increase brand awareness. You can think of a leaflet as a company brochure.
The main purpose of a leaflet is to educate potential customers about your company and the products or services you sell.
When designing a leaflet, make sure it is visually appealing and not too intimidating. There is such thing as too much information. Every word counts and should matter.
Decide what information is most important for potential clients and use this opportunity to sell your products or services. Entice your audience and demonstrate to them why your company is the best fit for their needs.
You can pass leaflets out at networking events, have them available for clients to take at your office or bring some on the road while you’re on sales appointments.
#3. Social Media
Physical marketing materials are still essential. Materials such as business cards and leaflets demonstrate professionalism and preparedness.
Clients love when they can physically hold something. It shows that you value their business and are invested in helping them find a solution for their needs.
In today’s times, digital marketing is just as important, however. Having a strong presence on social media is quintessential for increasing brand awareness.
A considerable amount of networking occurs on platforms such as Facebook, Instagram, and LinkedIn. If you want to grow your brand, be sure to be active on platforms that matter to your target audience.
What platforms you select can make all the difference. If your target audience is teenagers or young adults, you can reach your audience the best on Instagram. If you are targeting middle-aged or elder adults, Facebook would be a more appropriate option.
Use social media to your advantage and ensure your target audience knows about your brand. Do not be intimidated by the many companies that have a social media presence. This proves why it is essential to be active on social media.
#4. Email Marketing
Alongside your physical marketing materials and social media presence, an email campaign can be a great way to reach new customers. The key thing to remember when developing an email campaign is to be original and unique.
People receive hundreds of junk mail a day and it usually ends up in the trash. Email campaigns do work, but you have to be creative. Entice your reader by incentivising him or her to continue reading.
The goal is to make your readers invested in your content. Demonstrate to them why your product or service stands apart from competitors. Make your email interactive and offer a lead magnet.
Increase Brand Awareness with Hippoprint
Now is the time to increase brand awareness! Do not wait. With Hippoprint’s next-day printing services, you can start sharing business cards, posters, leaflets, and so much more this week!
To receive a Sample Pack and to explore our printing options, we invite you to contact us today.